Brands & IP: A cautionary tale

When Ron Johnson took the helm at J.C. Penney, he told The Wall Street Journal about his high hopes for the chain. “The department store is king of the hill in most countries I go to,” he said. “That’s what we want to achieve at J.C. Penney.” Unfortunately, the maestro behind Apple’s amazingly profitable stores was less successful, to put it mildly, in his 17 […]

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Value of Script Lists On The Upswing

In an ongoing effort to capitalize on the rapidly expanding prescription drug market in the U.S., pharmacy operators are placing a premium on prescription volume. A given pharmacy location’s volume is represented by the prescription file — also known as the script list within the pharmacy industry—which represents the number of prescriptions filled over a given period of time. A closer look also reveals that […]

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